Damiani was founded by Enrico Damiani in Valenza Po in 1924, in the heart of the goldsmith district. Thanks to his ability as a master goldsmith, Enrico quickly became the jeweler the great families of the era turned to for the creation of unique pieces: true masterpieces of refined artistry. Enrico’s son Damiano Damiani was born in 1934; he launched a process of industrial and commercial expansion and promoted research in design and technical innovation, profoundly marking the company’s evolution. Damiani’s jewelry constantly gained notoriety thanks to the revolutionary idea of guaranteeing prices to customers and creating catalogues with all the collections. The early nineties saw the entrance of the third generation in the company: Silvia Damiani deals with the purchase of pearls and the company’s communication, while her brother Giorgio deals with exports. Guido worked in Tel Aviv with diamond graders from the world’s biggest companies until 1994, when he became the Sales Manager of Italy.
