About us

Established in 1998, Keerthi Nirmal has carved a space for itself as a premium rice brand in Kerala. From humble beginnings, we’ve grown into a major player, employing over 700 people and producing 700 tonnes of rice daily. This translates to an annual turnover exceeding 900 crores within Kerala itself. Keerthi Nirmal operates four mills and offers a range of 15 rice varieties, including Matta, Kuruva, and Black Rice, under the Keerthi Agro Mills brand. Our Kerala Matta Rice and Brown Rice are particularly celebrated for their excellent taste and texture. Beyond rice, we offer a range of other products including jaggery, avial, and salt. Our extensive distribution network ensures efficient delivery with over 30,000 retail and wholesale outlets across the state, supported by a fleet of 180 vehicles.